At Hafeez the ancient becomes contemporary, the present tastes of past and the common becomes extraordinary.
Hafeez حفیظ means "protector" or "guardian" in Arabic,
and through our brand we aim at treasuring, respecting, and honouring this heritage, while reinventing it.
We believe that mankind cannot prescind from change but also from its own past, roots, and traditions as they have shaped who we are today and guide us towards tomorrow.
To us, having roots does not mean staying anchored to the past, but rather feeling empowered by understanding and remembering where we come from to move forward and mould the future through art and craftsmanship.
The rediscovery and celebration of cultural identity and interconnectedness offers us the possibility of intervening against divisions and the inevitable wear and tear of time, guarding this wealth and proudly keeping it alive through our jewellery for generations to come.
As our brand grows, we aim at remaining committed to our vision of protecting mastery, artistry, and history while also making a positive impact in the world.
We look forward to surprising and inspiring you with our jewellery, and we hope that you will appreciate the quality, pride, and artisanship behind each and every piece.
Our Values
We are more than just creators of exquisite pieces; we are the embodiment of values that elevate our craft beyond the ordinary.
Our commitment to these values ensures that each creation we bring to life is not only a work of art but a reflection of our beliefs. With unwavering dedication, we embrace:
In every facet of our work, these values serve as the guiding light that illuminates our path.
We invite you to explore our world where multiculturalism, craftsmanship, legacy, and education converge to create pieces that embody the essence of beauty, meaning, and connection.
Our Logo
The eight-pointed star, a symbol cherished across diverse cultures and religions, has transcended millennia, its significance echoing through epochs, embraced by ancient civilizations like the Babylonians, Egyptians, Romans and Greeks.
History, interconnected.
An octagram intricately interwoven with the Latin initial "H" and the Arabic letter ح "Haa" representing Hafeez, embodies a profound fusion of heritage and contemporary identity.
The first use of the Rub' al-hizb symbol as we know it today, can be traced back to the Tartessos, a civilization that existed in Andalusia around the 11th century BCE to 6th century BCE that was using it to make offerings to the Sun, represented with eight rays. The symbol was then adopted by the Umayyads while ruling South of Spain, who then exported it to the Arabian peninsula, becoming an Islamic symbol. A similar symbol can also be seen in the seal of Melchizedek which is made of two interlocked gold squares, recurrent both in Judaism and Christianity.
A similar symbol can be found across different times and cultures, from East to West, from the Auseklis of Latvia to the Abusua Pa Adrinka symbol in Ghana. In the Americas we find the Chakana (Andean cross), a stepped cross motif used by the Inca and pre-Incan Andean societies, the Aztec Sun Stone - a Mexica sculpture of unknown purpose - and the Guñelve, or Star of Arauco, which is a symbol from Mapuche iconography, representing the planet Venus.
In Asia, the eight-pointed motif can be found in the dharmachakra (wheel of dharma) which is a widespread symbol used in Indian religions, including Hinduism, Jainism, and Buddhism, but also in the Ashtalakshmi, a group of the eight manifestations of Lakshmi, the Hindu goddess of prosperity. In addition, the bagua (Chinese: 八卦, "eight symbols") can be found in different fields of millenary Chinese culture, from Taoism to Feng shui to martial arts.
The final design of our logo was eventually inspired by a Byzantine mosaic in St. John the Baptist church in the Roman-Greek city of Jerash in Jordan, which also represents my origins as I am half Italian, half Jordanian.
Within this emblem, our logo symbolizes human and cosmic unity, balance, and harmony, while the integration of the initials infuses it with modernity and cultural depth, reflecting our brand's rootedness in tradition while evolving with the times. This amalgamation speaks volumes about our commitment to inclusivity, respecting legacy and history, while embracing innovation in a seamless harmony.
