Marhaba, we're glad you found us.
Hafeez is an independent contemporary fine jewellery brand founded in London in 2022.
Our sophisticated creations are aimed at showcasing and preserving the distinctive and rich history, identity, and beauty of the Middle East, South Asia, and Mediterranean Region, while promoting ethical and sustainable practices in the jewellery industry.
We see our jewellery not just as a mere accessory, but as a culturally significant story-teller.
It is an extension and reflection of the uniqueness of the wearer and a beautiful statement of belonging and self-expression. Hafeez is a brand that proudly tells a tale of inclusion, connection, and roots in line with its founders' stories. Our designs draw inspiration from their ethnically diverse backgrounds and are a tribute to their elaborate jewellery heritage.
Summer 2016
It was in the bustling city of Amman, Jordan, where we first met.
Over the following years we built a life together, traversing the globe and immersing ourselves in new experiences.
Defined by our peculiar origins and rich cultures, we discovered that we shared a deep appreciation for craftsmanship, artistry, and history.
Drawing on my Italian and Jordanian origins, as well as Omar's French and Pakistani roots, we blended our unique backgrounds to create Hafeez in 2022 and offer the best of both worlds.
Spring 2020
It was during the 2020 lockdown and away from the fine jewellery store I was managing, that I was being encouraged by Omar to explore my creative side...
Amidst the uncertainty, I embraced designing as a way to channel my passion for jewellery and my longing to represent our blended identity.
Despite not having a design background, I dedicated my spare moments to sketching and conceptualizing pieces that would bridge the gap between tradition and modernity, driven by a deep sense of purpose and pride.
Autumn 2020
My journey into South Asian jewellery, guided by Omar, sparked a profound curiosity within me, particularly after receiving a traditional South Asian 22k gold bridal set.
As I delved deeper into the cultural significance and history behind precious adornments, I found myself increasingly captivated by my family's heirlooms too, on both my South Italian and Jordanian sides.
I realised that the inherited keepsakes were a tangible representation of my history and a connection to my culture: a way to proudly claim and display a piece of my ancestors’ legacy as my own.
Autumn 2022
As a human rights advocate, I believe that everything is political, and I strive for social justice in every field, fighting for change and against all forms of discrimination and modern colonialism.
Seeing the widespread trend of cultural appropriation deeply frustrated me. I noticed not only a lack of rightful recognition for these beautiful jewellery traditions, but also a failure to acknowledge the incredible cultures, meanings, and artisans behind their creation.
I also sought representation, something that could express our unique identity, but struggled to find 18 carat gold pieces that truly captured not just my story, but a collective narrative shared by many. I wanted something that blended modernity with authenticity.
That search led me to a turning point: two years later, I left my job to found Hafeez, opening the door to a world of colourful, vibrant, and symbolic fine jewellery.
Today and Beyond
Connecting people and creating with purpose is what inspires my designs.
By offering a bespoke experience, I invite you to share your unique stories to transform them into personalized one-of-a-kind pieces.
Learning from you and researching allows me to authentically reflect the narratives of blended identities, cultural pride, and belonging.
At Hafeez, we strive to weave together the common thread that has been unifying seemingly diverse yet inherently similar cultures, narrating the interconnectedness and beauty that binds them; an apparently unattainable task in our technologically hyperconnected but divisive world.
Through our jewellery, we want you to wear your own story and be proudly different while making a positive impact.
We really hope you will feel joy and take pride in wearing our pieces, joining our movement of cultural celebration, respect, and empowerment.
Sherin and Omar Hafeez